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Marketing Automation Software Market Share, Size 2019-2024 | Industry Analysis, Overview of Market Dynamics, Top Key Players, and Regional Forecast to 2024

Marketing

The “Marketing Automation Software Market” report 2019 provides information for market players, stakeholders, investors, and business strategists to achieve a leading position the market. It maintains the record of Unusual growth strategies adopted by various companies are creating new standards for competition in the global Marketing Automation Software market. Businesses around the world are aiming at increasing their profit margin and establishing a stronghold in the global market. The impact of prevailing regulatory scenario on both regional and worldwide Marketing Automation Software market is provided in detail in the report.

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Marketing Automation Software Market Covers Key Players:

  • Act
  • On Software Inc.
  • Adobe Systems Incorporated
  • Hubspot Inc.
  • IBM Corporation (Silverpop)
  • Marketo Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salesfusion, Inc.
  • SAS SE
  • Teradata Corporation

    Market Overview:

  • The marketing automation software market was estimated at USD 5.10 billion in 2018 and is expected to be USD 14.15 billion in 2024, registering at a CAGR of 19.2% through the forecast period (2019-2024). Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
  • The GroupM, one of the world’s largest advertising media company regarding billings, reported a surge in marketing services spending from USD 375.19 billion in 2012 to USD 457.07 billion in 2017.
  • In 2017, the Americas saw an 8% year-on-year growth in regional internet penetration. The United States contributed 22 million (nearly 25%) of the 88 million new social media users across the region in the past year. Thus, there arises an increasing need for improving customer experience, which is one of the major factors driving the market for marketing automation software.
  • The market is witnessing a shortage of skilled professionals who can guide users to get better results from web analytics solutions and can convert them into actionable insights and information.
  • In the United States, investments in the digital marketing companies in the region are pushing the market forward. For instance, PrintingForLess.com in 2018 raised investment from Goldman Sachs Growth Equity worth USD 25 million, which would primarily be used to expand the capabilities of CRM platforms and marketing automation.

    Report Highlights:

    • The report provides a detailed analysis on current and future market trends to identify the investment opportunities
    • Market forecasts till 2024, using estimated market values as the base numbers
    • Key market trends across the business segments, Regions and Countries
    • Key developments and strategies observed in the market
    • Market Dynamics such as Drivers, Restraints, Opportunities and other trends
    • In-depth company profiles of key players and upcoming prominent players
    • Growth prospects among the emerging nations through 2024
    • Marketing Automation Software Market opportunities and recommendations for new investments

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    Scope of the Report:

  • Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks, such as emails, social media, and other website actions.

    Key Market Trends:

    E-mail Marketing Expected to be a Significant Application

    Email marketing is one of the primary channels of marketing, considering the number of email users, which is close to 3.5 billion. Businesses around the world have utilized email marketing. Broadcasting an email to a potential client or consumer that could help in closing the sale is considered as email marketing. Generally, email marketing involves sending advertisements, newsletters, solicit sales, request donations, and request businesses via emails.
    Email marketing has evolved drastically over the past few years. With the advent of e-commerce and smartphones, the number of users utilizing email service had increased in the previous decade, which improved the reach of email marketing. With the vast amount of user data available, companies are focusing on automating the database to streamline the process and explore new ways of email marketing.
    This has provided an opportunity for companies to explore automated email marketing. Gmail revealed that 68.4% of the incoming emails are classified as promotions (as of February 2017). Such figures emphasize the penetration of email marketing.
    In October 2017, a global provider of email marketing and automation software, Aweber, introduced click automation to its e-mail automation platform. With this update, users can segment their audience (based on the links they click) and send more relevant emails to convert the leads into their conversion funnel.

    China Expected to Witness Significant Growth

    China is one of the digital marketing powerhouses. The country boasts of the world’s second-largest search advertising market and spends more on digital advertising than Japan, Indonesia, Australia, and South Korea, combined.
    The country is transforming the way businesses think about their marketing strategy. Due to its massive scale and unique consumer behavior, the Chinese market has forced firms to be creative about their marketing strategies, which also applies to market automation.
    In China, more than half (57.2%) of advertisement expenditure went toward the internet in 2017, implying that the digital marketing landscape is more competitive than ever. Moreover, social media platforms, such as Weibo, WeChat, and Tieba, and search engines (Baidu) have launched advertising products focusing on people, targeting to increase marketing performance. Around 66% of the country’s population uses WeChat, posing lucrative opportunities in the social media marketing sphere.
    The country is witnessing an increase in advertising expenditure by organizations. For instance, according to GroupM, one of the world’s largest advertising media company, the advertising spending in 2017 was USD 86.28 billion in China.
    Although advertising expenditure in the country is relatively high with various industries adopting marketing strategies to gain recognition in the market, the number of companies adopting marketing automation software in the region is relatively low due to lack of awareness.

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    Detailed TOC of Marketing Automation Software Market Report 2019-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Increasing Demand for Digital Marketing
    4.3.2 Rising Demand to Integrate Marketing Efforts
    4.4 Market Restraints
    4.4.1 Lack of Skilled Professionals across the Industry
    4.5 Value Chain Analysis
    4.6 Industry Attractiveness Porter’s Five Forces Analysis
    4.6.1 Threat of New Entrants
    4.6.2 Bargaining Power of Buyers/Consumers
    4.6.3 Bargaining Power of Suppliers
    4.6.4 Threat of Substitute Products
    4.6.5 Intensity of Competitive Rivalry

    5 MARKET SEGMENTATION
    5.1 By Deployment
    5.1.1 Cloud-based
    5.1.2 On-premise
    5.2 By Application
    5.2.1 Campaign Management
    5.2.2 Email Marketing
    5.2.3 In-bound Marketing
    5.2.4 Lead Management
    5.2.5 Mobile Application
    5.2.6 Social Media Marketing
    5.2.7 Other Applications
    5.3 By End-user Vertical
    5.3.1 Entertainment and Media
    5.3.2 Financial Services
    5.3.3 Government
    5.3.4 Healthcare
    5.3.5 Manufacturing
    5.3.6 Retail
    5.3.7 Other End-user Verticals
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Latin America
    5.4.5 Middle East & Africa

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 Act-On Software Inc.
    6.1.2 Adobe Systems Incorporated
    6.1.3 Hubspot Inc.
    6.1.4 IBM Corporation (Silverpop)
    6.1.5 Marketo Inc.
    6.1.6 Microsoft Corporation
    6.1.7 Oracle Corporation
    6.1.8 Salesforce.com Inc.
    6.1.9 Salesfusion, Inc.
    6.1.10 SAS SE
    6.1.11 Teradata Corporation

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

     

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