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Marketing Analytics Market 2019 – Growth Analysis by Industry Size, Share, Latest Updates, Opportunities, Investment Cost and Forecast to 2024

Marketing

The “Marketing Analytics Market” report 2019 covers all the significant developments which are recently being adopted across the global market. The prime objective of Marketing Analytics market report is to provides an in-depth analysis of all market dynamics including drivers and restraints, and trends and opportunities. The Marketing Analytics market report covers both the demand and supply aspect of the market. The report also highlighted the future trends in the Marketing Analytics market that will impact the demand during the forecast period.

Scope of the Report:

  • Marketing analytics software aid a company in tracking the data pertaining to traffic, leads, and sales. Implementation of marketing analytics helps the person of interest to compare between various mediums of operation, such as social media vs. blogging vs. email marketing etc. these analytics also aid in diagnosing the difficulties faced in a particular channel, and the tactical steps which need to be taken to improve the background.

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    Market Overview:

  • The Marketing Analytics Market is anticipated to register a CAGR of 14% over the forecast period (2019-2024). The benefits of analytics have become highly obvious for companies as the competition for the retention of customers has become a necessity for the businesses. Companies these days use multiple channels to keep the customers informed and connected with them. Analytics solution allows them to keep track of the impact of the actions taken. This has resulted in the Integration of these solutions with the existing ERP solution, which is beneficial in using the generated and available data.
  • Increasing need to utilize marketing budgets for an effective ROI is estimated to boost the market over the forecast period.
  • Further, the adoption of cloud technology and Big Data is also increasing the growth of the Marketing Analytics market.
  • Over the course of 2017, technology giants like Google, Adobe, Salesforce, and Oracle added more data sources to their ever-growing marketing capabilities. This particular trend is expected to continue, as businesses of all sizes work to lessen the complexity of data collection, cleansing, and usage across their organizations.

    Some of the Top Key Players of Marketing Analytics Market Report Are:

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.Com Inc.
  • Accenture PLC
  • Adobe Systems Incorporated
  • SAS Institute Inc.
  • Teradata Corporation
  • Neustar, Inc.
  • Pegasystems Inc.
  • Tableau Software
  • Google LLC

    Report Highlights:

    • Market Dynamics – Drivers, Restraints, and Opportunities
    • Market Segmentation – Types, Applications, Regions, and Technology
    • Market Trends
    • Competitive Landscape
    • SWOT Analysis and Porter’s Five Forces Analysis

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    Key Market Trends:

    Social Media Marketing Anticipated to Record

    Social media marketing has been on the rise owing to many developments, such as chatbot and other applications. It is estimated that machines can generate about 20% of the content.

    Chatbots have been implemented to give an enriched experience to the consumer. According to Facebook, about 100,000 monthly active bots on Facebook Messenger, which offers a variety of new platforms for marketers to connect with potential customers.

    The amount of spending on social media video advertising has nearly double compared to previous years. The growth of social media, such as Facebook, integral, and Snapchat have emerged as one of the primary medium of advertising.

    According to a survey done by HeyWire business about 53% of its consumers prefer the use of electronic media such as email, web chat or social instead of phone support. About 79% of consumers have been seeking other forms of consumer support. 31% have emphasized the need for text as an available support option.

    North America to Hold Major Share

    Many of the major market players have been in this region. Marketing budgets in the company have been increasing and companies, such as Ebiquity have been investing further in the region to increase the number of services provided. Many companies have comparatively reduced the budget expenditure in the region owing to the recent slump in the region. This decrease further emphasizes the need for an optimal spend of budgets, which emphasizes the need for marketing analytics software in the region. Use of machine learning (ML), natural language processing (NLP), and artificial intelligence (AI) has further enhanced the capabilities of marketing analytics in this region. Use of qualitative analytics and such advanced analytics tools is currently limited to large enterprises, as they are costlier solutions and demand huge resource and capital investment.

    The Report Covers:

    • Comprehensive research methodology of Marketing Analytics market
    • In-depth analysis of macro and micro factors influencing the market guided by key recommendations.
    • Analysis of regional regulations and other government policies impacting the global sleep aid market
    • Insights about market determinants which are stimulating the global Marketing Analytics market
    • Detailed and extensive market segments with regional distribution of forecasted revenues
    • Extensive profiles and recent developments of market players Companies Mentioned

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    Detailed TOC of Marketing Analytics Market Report 2019-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Industry Attractiveness Porter’s Five Force Analysis
    4.2.1 Threat of New Entrants
    4.2.2 Bargaining Power of Buyers/Consumers
    4.2.3 Bargaining Power of Suppliers
    4.2.4 Threat of Substitute Products
    4.2.5 Intensity of Competitive Rivalry
    4.3 Introduction to Market Drivers and Restraints
    4.4 Market Drivers
    4.4.1 Increase in Social Media Channels
    4.4.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
    4.4.3 Adoption of Cloud Technology and Big Data
    4.5 Market Restraints
    4.5.1 High cost of implementation and System Integration issues for Marketing Analytics Software
    4.5.2 Availability of Many Free Open Source Software
    4.6 Technology Snapshot

    5 MARKET SEGMENTATION
    5.1 By Deployment
    5.1.1 Cloud
    5.1.2 On-premise
    5.2 By Application
    5.2.1 Online Marketing
    5.2.2 E-mail Marketing
    5.2.3 Content Marketing
    5.2.4 Social Media Marketing
    5.2.5 Other Applications
    5.3 By End User
    5.3.1 Retail
    5.3.2 BFSi
    5.3.3 Education
    5.3.4 Healthcare
    5.3.5 Manufactuing
    5.3.6 Travel and Hospitality
    5.3.7 Other End Users
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia Pacific
    5.4.4 Latin America
    5.4.5 Middle East and Africa

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 IBM Corporation
    6.1.2 Microsoft Corporation
    6.1.3 Oracle Corporation
    6.1.4 Salesforce.Com Inc.
    6.1.5 Accenture PLC
    6.1.6 Adobe Systems Incorporated
    6.1.7 SAS Institute Inc.
    6.1.8 Teradata Corporation
    6.1.9 Neustar, Inc.
    6.1.10 Pegasystems Inc.
    6.1.11 Tableau Software
    6.1.12 Google LLC

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

     

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