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Data Masking Market 2019 – Growth Analysis by Industry Size, Share, Latest Updates, Opportunities, Investment Cost and Forecast to 2024


The “Data Masking Market” report 2019 provides information for market players, stakeholders, investors, and business strategists to achieve a leading position the market. It maintains the record of Unusual growth strategies adopted by various companies are creating new standards for competition in the global Data Masking market. Businesses around the world are aiming at increasing their profit margin and establishing a stronghold in the global market. The impact of prevailing regulatory scenario on both regional and worldwide Data Masking market is provided in detail in the report.

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Data Masking Market Covers Key Players:

  • Player 1
  • player 2
  • player 3
  • Market Overview:

  • The data masking market is expected to register a CAGR of 13.69%, over the forecast period (2019 – 2024). In this information age, cyber security is very important. With the growth of breaches and malware attack, data masking is making its way in the data-driven industry.
  • – Moreover, the enhancement in IT infrastructure, increasing cyber-attacks, which is a serious concern for the enterprises, and surge in the expenditure for safety and security for private and confidential data have further increased the demand for data masking making companies to invest in technologies that enable data masking.
  • – For instance, in April 2018, Informatica announced AI-driven data privacy and protection solution that helped customers discover new and existing data assets, identify data proliferation, analyze data risk across the enterprise, and determine an effective course of remediation through risk simulation.
  • – Furthermore, increasing awareness has attributed to the continuous emphasis of companies to upgrade customer service. This is one of the major factors driving the adoption of data masking solutions.
  • – However, there is a dearth of the professional technicians who can handle the software because of technical complexities, which is creating a temporary hindrance for this industry.

    Report Highlights:

    • The report provides a detailed analysis on current and future market trends to identify the investment opportunities
    • Market forecasts till 2024, using estimated market values as the base numbers
    • Key market trends across the business segments, Regions and Countries
    • Key developments and strategies observed in the market
    • Market Dynamics such as Drivers, Restraints, Opportunities and other trends
    • In-depth company profiles of key players and upcoming prominent players
    • Growth prospects among the emerging nations through 2024
    • Data Masking Market opportunities and recommendations for new investments

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    Scope of the Report:

  • Data masking is the process of transforming confidential data elements, such as trade secrets and personally identifying information (PII) systematically into realistic but fictionalized values. Owing to the rising incidences of these data breaches, data masking has become a necessity in the cyber security scenario. Besides this, the dynamic data masking helps to protect sensitive and personal data, while supporting outsourcing, offshoring, and cloud-based initiatives. Dynamic data masking helps to analyze big data without interrupting their regular operations, which are required for the business. Organizations mostly prefer dynamic data masking technology for analysis and testing of data.

    Key Market Trends:

    The Healthcare Industry to Witness a Significant Growth

    – The healthcare industry is one of the industries, which was impacted badly by the data breaching in 2018. According to Gemalto, healthcare industry continues to lead in the number of incidents (27%).
    – The healthcare industry uses information technology, to support both doctors and patients and to improve the delivery of healthcare services. The use of electronic health record (EHR), where patient information, including protected health information, is stored, is widely used in the healthcare industry. Moreover, hospital administrative and financial staff uses a myriad of other applications to monitor hospital performance, in terms of financial efficiency and treatment success rates. In addition to that, patients use lots of different apps to communicate with doctors via mobile and wireless technologies.
    – One of the largest healthcare data breaches reported so far in 2018 was Morrisville, NC-based AccuDoc Solutions, a billing company that operates the online payment system, discovered that some of its databases had been compromised between September 22 and September 29, 2018.
    – Such incidents have created a path for data masking market, where the need for data security is vital. This has created a way for the data masking making necessary for the healthcare industry to implement data masking to avoid further loss.

    Asia-Pacific to Have the Fastest Growth Rate

    – Asia-Pacific is expected to witness a higher growth rate, when compared to other regions because of the developing countries, such as India and China, which are the two biggest economies of the world.
    – Currently, these two countries are growing at a faster pace and many developmental activities are being done here for setting up of new manufacturing industries and new product launches. All these activities are contributing to big data. Lots of data are being stored on a daily basis which is very crucial. The rapid digitization among developing countries, such as India, China, and Singapore, has resulted in the production of the bulk of unstructured data.
    – The flow of data in these regions has witnessed rapid growth, due to the adoption of IoT and remote sensors across many industries, which further expected to increase the market growth of data masking technology over the forecasted period. The need for solutions to avoid frauds is fueling the growth of data masking technology in Asia-Pacific.
    – Owing to this, governments across countries in the region have taken several measures to promote the data security. For instance, in India, the need for data masking is strongly supported by the government. In July 2018, Personal Data Protection Bill, 2018 was released that notes that the right to privacy is a fundamental right.

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    Detailed TOC of Data Masking Market Report 2019-2024:

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study



    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Increase of Organizational Data Volumes
    4.4 Market Restraints
    4.4.1 Technological Complexities Associated with Data Masking Challenge the Market Growth
    4.5 Industry Attractiveness – Porter’s Five Forces Analysis
    4.5.1 Threat of New Entrants
    4.5.2 Bargaining Power of Buyers/Consumers
    4.5.3 Bargaining Power of Suppliers
    4.5.4 Threat of Substitute Products
    4.5.5 Intensity of Competitive Rivalry


    6.1 By Type
    6.1.1 Static
    6.1.2 Dynamic
    6.2 By Deployment
    6.2.1 Cloud
    6.2.2 On-premise
    6.3 By End-user Industry
    6.3.1 BFSI
    6.3.2 Healthcare
    6.3.3 IT and Telecom
    6.3.4 Retail
    6.3.5 Government and Defense
    6.3.6 Manufacturing
    6.3.7 Media and Entertainment
    6.3.8 Other End-user Industries
    6.4 Geography
    6.4.1 North America United States Canada
    6.4.2 Europe United Kingdom Germany Rest of Europe
    6.4.3 Asia-Pacific China India Rest of Asia-Pacific
    6.4.4 Rest of the World

    7.1 Company Profiles
    7.2 IBM Corporation
    7.3 Oracle Corporation
    7.4 Informatica LLC
    7.5 Delphix Corp.
    7.6 Civitas Solutions ( Mentis)
    7.7 Innovative Routines International Inc.
    7.8 Solix Technologies Inc
    7.9 Imperva Inc.
    7.10 Red Gate Software Ltd
    7.11 Microsoft Corporation
    7.12 SAP SE




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